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FOLIO 01 · VISITOR'S SITUATION[INWARD TENSION]
MARGIN 01.01A problem you're trying to solve. A conversation you're not quite sure how to have.

Something on your mind?

Something you’re thinking about.

A problem you’re trying to solve.

A conversation you’re not quite sure how to have.

Or perhaps just a feeling that something needs to move.

You don’t necessarily know what it is.

And that’s okay.

THE SPREAD LAWYour situation owns the left page. The reframe owns the right. The sketch is the hinge between them.
FOLIO 01 · ALPHA SHIFT REFRAME[THE SECOND LOOK]
Chetan's original river-crossing sketch showing stepping stone boulders across a river with a crocodile.
HINGE 01 · THE RIVER CROSSINGLOCKED CLIENT SKETCHNOTE

Sometimes, you already know enough.

Yet there’s still a missing piece.

Something you can’t quite put your finger on.

It could be a conversation.

A different perspective.

A small decision.

Or simply seeing something you thought you knew in a different way.

Maybe it starts with a better question.

Or a clearer observation.

Perhaps you see a possibility you hadn’t considered.

Perhaps you decide to do something differently.

And that’s where the shift begins.

FOLIO 02 · REAL INFLECTIONS[WHAT BRINGS YOU HERE]
MARGIN 02.01Inflection points aren't solved by working harder at the same angle.

What brings you here?

  • → A tough meeting.
  • → An interview.
  • → A pitch that matters.
  • → A conversation you’ve been putting off.
  • → A decision about what’s next.
  • → A business or team that needs something to shift.

SHOW UP.

Take charge of it.

You don’t need to have it all figured out.

We don’t start with a programme.

We start with you.

What’s happening?

What’s getting in the way?

What would make a difference?

We shape the work around that.

FOLIO 02 · REFRAME & MOVEMENT[MAKE THE SHIFT]
HINGE 02 · TANGLED CABLE → PROGRESSIVELY WORKABLE → LIT BULBPAGE 2 CONCEPT

Make the shift.

Not everything needs a new plan.

Sometimes, it needs a new way of looking at the old one.

A thought becomes a possibility.

A possibility becomes a decision.

A decision becomes action.

Small shifts can change what happens next.

STAY.

Knowing what to do is one thing.

Sticking with it is another.

Give the shift time to stick.

That’s what Alpha Shift is about.

Creating the space to explore.

To think differently.

To see more clearly.

To find what matters.

And then to do something about it.

FOLIO 03 · SITUATIONS OF WORK[CATALOGUE 01–07]
SEVEN ENTRY POINTSWe don’t start with a syllabus. We start with the situation in front of you.

What kind of movement is needed?

Choose the depth: 60 mins — Open it up · 180 mins — Work it through · 360 mins — Make it usable.
FOLIO 03 · REFRAME & PRACTICE[INTERVENTION PROTOCOL]
RECOGNITION: Keep coming back to the same answer? Or wondering if there’s another way?

More ways to approach a real situation.

Beyond the obvious.

Sideways.

Logically.

Through better questions.

Not more thinking. More ways to think.

TRY THIS IN PRACTICE
  • · Got an answer?
  • · Ask “What else?”
  • · Then ask it again.
How we work

It might begin with a conversation.

It might be a workshop that gets people thinking and doing.

It might be a deeper journey with a leader, a team or an organisation.

Or it might be something we haven’t put into a box yet.

We start where you are.

FOLIO 04 · PERSPECTIVE & BACKGROUND[PRACTITIONER EVIDENCE]
THE PRACTITIONERMoving between banking, fintech, marketing, education and stand-up comedy.

I’m Chetan.

I’ve spent my career moving between banking, fintech, marketing, education and business.

Different industries. Different challenges. Different people.

One thing has stayed constant:

Good answers don’t always come from knowing more.

Sometimes they come from looking differently.

That’s the thinking behind Alpha Shift.

And then there are the things I try…

Photography took me across genres and, along the way, brought me some international recognition.

A weekend eating street food around New Delhi with three colleagues became a coffee-table book — four copies, one for each of us.

And once, mostly because it was well outside my comfort zone, I tried stand-up comedy. One performance. It went rather well. 😄

Different things. Same curiosity.EXPERIENCE & CURIOSITY

Look closer.

Ask questions.

Try something.

Learn.

And occasionally, surprise yourself.

That’s probably the simplest way to explain Alpha Shift.

It grew from experience.

From curiosity.

From continuing to learn.

And from believing that sometimes the most useful thing we can do is look again — at the situation, at the possibilities, and at ourselves.

FOLIO 04 · REFRAME & CONVERSATION[LET’S EXPLORE]

Ready to explore?

You don’t need to have it figured out.

Bring the question.

Bring the challenge.

Bring the half-formed thought.

We’ll start there.

Or, find a time that works.

If you’d rather get straight to a conversation, choose a time and we’ll take it from there.

Book a conversation →

Tell me a little about what’s on your mind.

That’s it.

No elaborate intake form.

No need to choose a programme before we’ve spoken.

We’ll start where you are.